Travel is usually associated with colors like blue, green and white. These colors represent the sky and provide the feelings of calmness and relaxation, exactly what travelers are looking for. The color blue represents success, security and calm while white mostly makes one the feeling of serenity and peacefulness. Green represents the lush green of nature and tranquility.
Travel agencies smartly use these colors in their logos as they will appeal to the audience. How many times have you noticed the logo of a travel agency? Perhaps not consciously but when planning your vacation, you unconsciously hire a travel agency who's brand image gives you confidence and provides you with a sense of security. After all, who doesn't want a safe vacation while traveling around the world!
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